Bulls-Eye Presentation

Debbie introduces the Bulls-Eye presentation first, and makes a mistake by incorrectly calling Mark Joyner’s program Ideology. She catches her mistake but continues on with the presentation and explains the overwhelming feeling she got from reviewing the large amount of information on the original Simpleology landing page.

Thor carries on the Bulls-Eye presentation outlining the importance of choosing a target market for a successful product launch. Christine Schaap then speaks of the target market the Bulls-Eye group chose to focus on, the over 40 female demographic.

Contestant’s Thoughts..

Charles Trippy mentions Christine has a tendency to be set in her ways.

Carly is the Bulls-Eye’s next speaker and she explains the goal of their sales page was to be as unintimidating and simple as possible to attract the over 40 female business woman.

Charles and Nico talk about the video portion of the Bulls-Eye sales page. They explain and show a visual drawing of the video concept, a scene of a busy woman at home with chaos rewinding back to a scene with no chaos after she starts using Simpleology.

Judge’s critique of the Bulls-Eye Presentation

Joel comments on the group’s varying presentation styles. He then asks a question to Mark Joyner. Is Simpleology’s target market the middle aged woman?

Mark says “Probably not.” He goes on to explain that just because 80% of online purchases are from women, this does not imply they are the ones who will be the first to use the program.

All Next Internet Millionaire Episode Summaries provided by Alisande Chan and used with permission of the NIM Producers.

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